Explain the validation and testing process of a new business idea to reduce the risk of failing
The talk aims to illustrate the validation and testing process of a new business idea necessary to reduce the risk of failure of the idea itself. According to recent literature, there is a consensus among experts on the importance of this process before starting an entrepreneurial activity.
Specifically, the different stages of the process will be detailed with a focus on Business Hypothesis, Experiment, Key Insights and Validate/PIVOT. The talk will be structured with many aspects and practical examples to provide start-ups with easy-to-use and implement concepts.